DELHI: Ayamik opened its doors to the Capital, underscoring the trend for luxurious prêt. Nestled in a by-lane opposite the statuesque Qutub Minar, bathed in hues of violet and warm pink, the store was bustling; seen raising a toast to Pradeep Hirani’s new venture was Tanisha Mohan, Anju Modi, Shantanu and Nikhil Mehra, Anjana Bhargava, Tulip Joshi, Sunil Sethi, Ritu Kumar, Sanjeev and Shelly Batra.

Ayamik houses Rocky S, Rajesh Pratap Singh, Anita Dongre, Hemant and Nandita, among others. Between flutes of champagne and slices of celebratory cake, Hirani told us that he would be launching a store in Ludhiana and Chandigarh. “I am proud that we are soon going to be the only fashion house at Delhi airport, slated to open before the Commonwealth Games. If the recession was huge, the comeback is bigger; it is going to be a bigger high.